The local group, Rotary Young Leaders, has officially rebranded itself as Uplift Knox County.

Leaders say the change reflects a broader mission, welcoming members of all ages while keeping the focus on community service. The group credits Rotary International for sparking its beginnings, but says its new direction is centered on Vincennes and Knox County.

As Uplift Knox County, the mission is to bring people together through collaborative service, community giving, and events that honor local history while building stronger connections for the future.

The group also unveiled a new colorful brand design created by Ice Design Studio.